In Part I, we described the various scenarios where a solution to the dearth of internet credibility and facts was needed. The solution we proposed is DEEMOK (currently in development). With DEEMOK, the goal is to further facilitate identifying the ‘signal from the noise’ especially in the broad arena of sociopolitical topics.
To reiterate, the following are the key DEEMOK features:
- TREND DRIVEN POLL&OPINION
- DEEMOK FACTS
- STRATIFIED DEBATE: THE DEEMOK TALKBOX
- GAINING CREDIBILITY: DEEMOK CREDs & DEEMOK CRED LEVEL
- SET YOUR BELIEFS: THE DEEMOK KREDO
- START A PARTY: DEEMOK NEW MOVEMENTS
- MONITOR AND RATE YOUR ELECTED REPS
What do these mean? Let’s explore each in more detail:
DEEMOK: TREND DRIVEN POLL AND OPINION
First, allow us to emphasize the difference between an ‘opinion’ and a ‘fact’. An ‘opinion’ is what it is: An opinion. For example, one may have an opinion on the subject of gun control one way or another. An opinion is neither right nor wrong. It’s merely an opinion. Same goes with one’s ‘opinion’ on the subject of climate change. In one’s ‘opinion’, it exists or it doesn’t. Again, it’s neither right nor wrong.
‘Facts’, on the other hand, are not up for dispute (normally). For example, ’2+2=4′ is fact. ’Neil Armstrong stepped on the Moon, July 21st, 1969′ is a fact. Neither are normally open for debate. In DEEMOK, this differentiation is important. DEEMOK, ‘incentivizes’ users to express their opinions on a topic only after they have demonstrated they understand some basic facts about it. This is done within the DEEMOK POLL.
The optional DEEMOK POLL, which closely follows trending national and global topics, is published on the DEEMOK website on a scheduled basis. The DEEMOK POLLs are across various socio-political topics such as politics, society and culture, economy, religion, government, defense, environment, energy, national security, etc.
The ‘DEEMOK POLL’ is comprised of four components:
- DEEMOK OPINION: A true/false/yes/no ‘opinion’ question for user related to the trending topic. This is the ‘opinion’ part mentioned previously. Users can’t answer the DEEMOK OPINION until they first exhibit basic knowledge of the subject via:
- DEEMOK QUESTIONS: –users exhibit a basic understanding of the topic by answering a series of optional easy/medium/hard questions related to the topic. This is the ‘fact’ part mentioned above. By answering these questions users also earn DEEMOK CREDs that can be used later for discussion in the DEEMOK TALKBOX.
- DEEMOK FACTBOX: The FACTBOX contains quick links to help users answer DEEMOK QUESTIONS. Some are DEEMOK-provided links and others are the links in used in TALKBOX discussions that are highest voted by other users.
- DEEMOK TALKBOX: Here is where users can engage in discussion with others. Users will use a certain number of CREDs for each post. Additionally, users engage others with the same DEEMOK CRED LEVEL or lower. Users can’t initiate discussion with others of higher CRED LEVEL. Users also earn CREDs from their posts AND reference links by getting votes from other users.
We’ll explore the above DEEMOK POLL components further later in this article.
To summarize, once the DEEMOK POLL is published ( the publishing frequency is related to frequency of trending national and global topics), users can gain DEEMOK CREDs in various ways such as by answering questions, giving their opinion, and discussing topics with others in the TALKBOX. The number of posts allowed by users in the TALKBOX is determined by the number of DEEMOK CREDs they have earned in the DEEMOK POLL. As users attain more and more credibility points historically and across various DEEMOK POLLs, they attain higher CRED LEVELS and are enabled to do more things in DEEMOK such as creating a new DEEMOK MOVEMENT or becoming DEEMOK MODERATORS.
THE DEEMOK FACTBOX
To assist with answering the DEEMOK POLL, a series of reference links (‘facts’) are provided by both DEEMOK and by users in the FACTBOX. When users post in the TALKBOX, they often include reference links to bolster their argument. In addition to the user posts, these attached links can be voted by other users as well. DEEMOK keeps a tally of the highest voted links and includes them in the DEEMOK POLL FACTBOX. The links can refer to any source whether CNN or FOX or Wikipedia or a blog. In the FACTBOX it is easy to see which of these sources has attain a higher standard of credibility as determined by DEEMOK user votes.
STRATIFIED DISCUSSION: THE DEEMOK TALKBOX
As mentioned before, users can engage in discussion in the DEEMOK TALKBOX at any time. The number of posts allowed depends on the number CREDs users earn answering the current DEEMOK POLL. Although normally sufficient, it is possible for more prolific users to run out of CREDs. To earn more, users can request a new DEEMOK POLL and answer more questions to earn more CREDs. Additionally, users can only initiate discussion with others at the same CRED LEVEL or lower. All users can follow discussions by users with higher CRED LEVELs but they cannot initiate discussion with them. This is what we call ‘stratified discussion’. Additionally, since it is optional, users may decide to skip the DEEMOK POLL. if they choose to do this, they can ONLY engage other users that similarly have not answered the DEEMOK POLL. Needless to say, the quality of discussion at this level is naturally not as high as it would be otherwise, and the chance of trolling increases significantly as well.
GAINING CREDIBILITY: DEEMOK CREDs & DEEMOK CRED LEVEL
It is evident by now, that a user incentivization ecosystem permeates DEEMOK. One of the ways this incentivization manifests itself is through how a user gains credibility. This is measured by how many DEEMOK CREDs have been earned and what the corresponding DEEMOK CRED LEVEL is. CREDs can be earned in various ways such as answering DEEMOK POLLs, posting in the TALKBOX, and providing credible references in posts. Currently, the DEEMOK POLL has an expiry date and earned CREDs after the expiry date is significantly diminished if not lost altogether. This encourages users to answers POLLs as soon as possible. Also, since in future phases of DEEMOK, interactions with local, state, and national elected officials will be included, additional CREDs can be earned when users optionally provide basic location information to enable DEEMOK to identify who their elected officials are. Another example of the incentivization ecosystem is where users can earn additional CREDs by making their DEEMOK KREDO (see below) public.
SET YOUR BELIEFS: THE DEEMOK KREDO
DEEMOK has developed a simple and powerful mechanism, called the DEEMOK KREDO, to enable users to set where they fall in the sociopolitical spectrum (i.e. liberal, progressive, conservative, libertarian, centrist, etc) and optionally publicize it. Currently, the DEEMOK KREDO allows users to easily set their beliefs from 75 different options using an elegant ‘slider’ system. Users can adjust their KREDO in three ways:
- personal/cultural range: this ranges from moral conservatism to liberal freedom.
- government role range: this ranges from government is best small to it is best large
- corporate role: this ranges from corporation are persons to corporations need regulation.
Users will also be incentivized to publicize their KREDO by earning CREDs. DEEMOK NEW MOVEMENTS (see below) will also have their own KREDOs which can be set by movement founders.
START A PARTY: DEEMOK NEW MOVEMENTS (PHASE II)
In the next phase of DEEMOK development, which is Phase II (all features above will be available in Phase I), once users attain a certain CRED LEVEL they will be able to launch a DEEMOK NEW MOVEMENT. A DEEMOK NEW MOVEMENT can be anything, such a local gun enthusiasts club or a virtual national political party. The ‘founders’ of each DEEMOK MOVEMENT can create a charter, logo and banner, set the MOVEMENT’s KREDO, invite users of various KREDOs to join, launch their own POLLs and have their own TALKBOXs, and even have their own elections. DEEMOK NEW MOVEMENTs will allow users to organize in a significant way. The DEEMOK NEW MOVEMENT will be a significant future feature for DEEMOK.
MONITOR AND RATE YOUR ELECTED REPS (PHASE II)
In another significant feature in Phase II, users can identify, monitor, and rate their elected officials at various local, state, and national levels. Users can compare their KREDO with the voting record (and KREDO) of these officials and use that as a measure to publicly rate the performance of these officials. Users can also communicate with their elected officials. This DEEMOK feature will part and parcel complete the credibility-fact feedback loop in the context of the performance of politicians.
In Part III, We will bring all this together and and discuss how these feature will enhance the credibility and facts on the ‘internet’.
Mo Moadeli, is the CEO and Founder of DEEMOK. You can contact him on Twitter @mo_deemok.
For DEEMOK updates send an email to firstname.lastname@example.org or ‘like’ us at https://www.facebook.com/DEEMOK. You can also follow us on Twitter @DEEMOKCOM.